Paint Color Spotlight – Welcoming Yellow 

January 4, 2023

Each month, as we highlight a different color, we look to tap into the mood, personality, and flavor that each color family can create in a space. This month, we are taking a closer look at the yellow family, what the color means and portrays, as well as some of our favorite yellow hues from Benjamin Moore’s paints. 

The Personality of Yellow

When we think of yellow we often conjure up images of the brightly shining sun, daffodils on a spring day, baby ducklings swimming in a pond, or taxi cabs as they rush around city streets. 

For most of us, yellow evokes a positive emotion. It’s often equated with being a warm and welcoming hue that can bring light and brightness to any space. 

According to Color Theory for Designers, as published in Smashing Magazine, “yellow is often considered the brightest and most energizing of the warm colors.” 

Their theory goes on to describe yellow as a double-edged sword. For instance, it symbolizes hope (think the old song ‘tie a ribbon around the old oak tree’ while waiting for soldiers to return from war), happiness, and sunshine, but it also can symbolize deceit, cowardice, and danger. 

In the world of design, yellow mostly falls into the cheery category as it does brighten any space. As Smashing points out, “Softer yellows are commonly used as a gender-neutral color for babies and young children. Light yellows also give a more calm feeling of happiness than bright yellows. Dark yellows and gold-hued yellows can sometimes look antique and be used in designs where a sense of permanence is desired.”

Benjamin Moore Yellow Family 

As Benjamin Moore dealers, we have fallen in love with many hues, but yellow somehow just makes us smile when looking to make a statement in a space. 

Light YellowLight Yellow

This light paint color is perfect for a bathroom, kitchen, or entryway as it is a paler hue that glows with bright yellow tones.

Creme BruleeCreme Brulee 

This creamy yellow may be just the right amount of yellow for a home that loves neutrals but is looking for a little more color in a space. Creme Brulee gives that little jolt of energy in an otherwise neutral room. 

YYellow Rain Coat

Do you have a dark space that needs brightening? Try this Yellow Rain Coat that will give cheeriness and energy to any space. 


Looking for a medium yellow that is soft enough but has a little punch? Try Limon, described as a radiant yellow with a sweet, stimulating quality.

For more of Benjamin Moore’s yellow family, check out their yellow family page and try the virtual paint samples on a room of your choosing online. 


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