Color Highlight – Riveting Red 

February 13, 2023

When you were a child you probably had a favorite color and that color was most probably red. From characters like Elmo to favorite snacks like strawberries or watermelon, the color red is beloved, energizing, and powerful. As you have aged, you have also probably noticed that red is often used in marketing such as with Coca-Cola brands, Netflix, and Target stores. 

Red is actually one of the most popular colors worldwide. In fact, according to Celebrating Color Online, “Red is the most popular color used on country flags. Approximately 77% of all flags include the color red.” 

So it comes as no surprise that many homeowners would choose the riveting color red on their homes both inside and out. Join us in exploring the riveting color red! 

A Little Background on the Color Red 

According to the experts at the London Image Institute, “Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, courage, and danger. Red is vibrant, stimulating, and exciting with a strong link to sexuality and increased appetites.”

Since red seems to be linked to increased appetite many restaurant chains use it in their branding and decor to encourage patrons to “eat up!” Likewise, homeowners who love energy, excitement, and some pizzazz tend to use the color red in their interior rooms and as accent walls to highlight dramatic architecture or artwork. 

While there are many popular shades of red in the Benjamin Moore collection, here are a few of our favorite Benjamin Moore hues of red that you may want to consider for your next paint project. 

Heritage Red

Heritage Red 

We love this hue of red because it’s bright and cheery without being too overpowering. Benjamin Moore describes Heritage Red HC- 181 as “A classic shade of red that infuses a space with energy and personality.”

Raspberry Truffle

Raspberry Truffle 

This sophisticated red has a hint of brown and pink that lend themselves to a formal dining room or an accent wall in a living area. Benjamin Moore Raspberry Truffle 2080-10 is described by color experts as, “A beloved berry hue wrapped in warm, chocolatey richness.”

Ruby Red

Ruby Red 

If you love Dorothy’s Ruby red slippers in the Wizard of Oz, then you will love this next hue of red by Benjamin Moore. This shade, called Ruby Red 2001-10, leans into the brightness of a true red. Explained to be “radiant rouge that will turn heads,” many find this color fun to use in a workout room, small room, or bedroom accent wall. 

Garrison Red

Garrison Red 

If you love red but are looking for something a little less ‘in your face’ then Garrison Red HC-66 may be a good choice. Benjamin Moore color specialists describe this as being a “Muted yet balanced undertone that goes from brick to violet.” 

Take a look at the entire red color family at Benjamin Moore to add that essential pop of color in your home! 

 

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