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Can Certain Colors Make Your Home More Appealing to Buyers? 

May 25, 2022

10 seconds. 

That’s all it takes for home buyers to decide if they are interested in taking a closer look at a home or want to move on. That’s the time it takes to tie one shoelace. That’s it. 10 seconds. 

According to Curbio online, real estate experts know all too well about this startling statistic that home buyers can almost instantly know if they want to investigate the interior of a home just by a quick look at the outside of the home. While this information is alarming, it just means that real estate agents and home owners must make the exterior of a home appealing enough to make buyers want to take a step inside. 

entryway doors

Increasing Curb Appeal 

To extend the time that home sellers have the attention of home buyers, real estate experts often suggest boosting the curb appeal of a home. This can be done by cleaning up the exterior of a home, adding colorful flowers, new shrubbery, installing a new mailbox, ensuring that the lawn is well-manicured, and (our favorite) giving a home a fresh coat of paint. 

This may be easier said than done however, since a color scheme on a house may appeal to some buyers and not others. That’s where the diligent research of experts in the real estate industry comes in. 

Zillow, the most-visited real estate website in the United States, did an analysis of more than 32,000 photos from sold residential properties and found specific colors can either boost or crimp a home’s selling price. 

The analysis took into account: square footage, the age of the home, the date of the transaction and location, and then compared the sale prices of homes with white walls versus those with more colorful paint.

The results showed that color can most definitely impact the appeal that a home may have on current home buyers. As such, color should be seen and used as a powerful tool for attracting prospective bidders. 

 Zillow warned certain colors can put off buyers, especially darker colors.

Exterior Colors

The result of Zillow’s study showed that, in terms of exterior colors of home, most home buyers are looking for something neutral that is agreeable to a wide variety of buyers. The mix of gray and beige, known as “greige,” is preferable. Data from the Zillow study showed that bidders were willing to pay $1,526 more than properties that had exterior paint in that “greige family” over the color hue of white or off-white.

Additionally, homes with gray or blue front doors that popped fetched approximately $1,500 more at sale time. 

paint samples

Interior Colors 

When it comes to home interiors, the data shows that buyers are willing to pay a bit more for a kitchen that is painted blue (almost $1,800 more) and a little less ($1,300) for a kitchen in the yellow family. 

Favorite living room colors include: light beige, pale taupe or oatmeal. The study shows that a taupe living room can garner more than $1,800 more than other colors. 

Blue seems to be a favorite all over the house as it sits in the number one spot for bedrooms, bathrooms, and dining rooms. 

The study did warn against using some colors including: brows, reds, and hot pink. 

If you are selling your home and want the attention of your prospective buyers consider the results of this survey when it comes time to refresh your home with paint. 


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