When a visitor walks into a home, they immediately get a feel for the owner’s personality, style and what they value. Likewise, when a client walks into a business they glean that same information by the decor, color palette and accent features. Workspaces can tell clients quite a bit about the brand and company by looking at things like whether the furnishings are contemporary or traditional, whether the color scheme conveys a positive image of the business and, overall, whether the environment is warm and cozy or more like the fluorescent lit commercial spaces of the past several decades. In this modern day and age, industry leading companies are embracing the fact that color, furnishings and amenities can greatly improve your commercial space environment both for clients and employees.
A well branded space is an effective way to consistently communicate valuable information about a company to existing and potential customers. When you brand your space, it helps to educate visitors about your products and services in an engaging environment, without being obtrusive. Here are some suggestions to have your walls and workplace environment start telling the story about your company and your brand:
- Choose Brand Colors – When painting your office choose colors that not only represent your service and product but also reflect your specific brand. If the hues of your brand are not conducive with painting an entire office, then choose an accent wall or accent items.
- Create a Timeline Wall or Wall of Values – Use your branded color palette as a background for a wall that displays the history of your company with images, awards, or a timeline of the company’s history. This personal touch will allow clients to see your values. Some companies use words such as integrity, innovation and/or teamwork as decoration to showcase the brand image.
- Create a Space that Reflects your Brand Values – If you want to portray your workplace as warm and inviting then arrange an entry area, waiting room and employee workspace that represents that. Choose comfy chairs, an open work area instead of cubicles, or possibly a community area that encourages teamwork or communication.
- Create a Mural or Design – Striking images or designs in a commercial environment not only creates a stimulating environment, but it helps improve morale, company identity and branding. It has the power to enhance a person’s experience with your brand.