Create A Great First Impression for Your Business with Paint

March 9, 2022

The last couple of years have found many businesses in survival mode, hoping to ride out the strain on small businesses and retail shops caused by the coronavirus pandemic. Now that we have seen an uptick in business spending and growth, it is time to consider the first impression you may be making on your consumers by taking a closer look at the condition of your company’s exterior surfaces. 

Although we live in a world of ‘not judging a book by its cover,’ we often find that consumers are fairly discerning and could very well bypass your business if the cover of your book (exterior of your business) is unkempt. 

Whether you want to admit it or not, your business aesthetics, both interior and exterior are what people may be judging your business upon. What impression does the building facade or interior spaces make on your clients? For instance, does your exterior have fading paint, shingles in disrepair, or visible signs of wear-and-tear? If so, you may want to adjust your plans for the spring and focus on what your business surfaces are telling your clients and consumers. 

business painting

5 Reasons to Paint Your Business This Spring

When was the last time your business was painted? Five, ten years ago? Or possibly longer? It may be time to rethink your strategy for making a positive first impression on the visitors to your business such as clients, consumers, and vendors. 

Eliminate Paint Damage

Businesses in Massachusetts are used to the massive shifts in weather from one season to the next. Paint damage, in the form of bubbles, fading, peeling, and splitting is fairly common when exposed to the salty air and wide variety of winter precipitation that Mother Nature can dish out in our region. 

Nothing screams louder that your business needs some TLC more than paint showing signs of wear-and-tear. A fresh paint job this spring can eliminate that damage and push a fresh face on your storefront. 

Protect Your Investment 

Your office or storefront is the face of your business. Once the exterior paint has begun to deteriorate, the wood that lies beneath it could become damaged and the structure itself may be in jeopardy of needing repairs. 

Rotted or warped wood may need to be repaired before leaks or structural issues compound into even larger issues. Maintaining a fresh coat of paint every few years can help protect the physical aspect of your business and extend the life of your exterior by years. 

Rebrand or Revive Your Business 

Nothing brings more attention to a storefront than a fresh new look on the facade. A bright color choice or one in line with your company brand can create a buzz from your clients and consumers who are excited about the changes. 

Positive First Impression 

If your business is growing, finding new consumers or clients is imperative to that expansion goal. A fresh coat of paint will make a positive first impression to visitors and those who see the exterior of your building. It only takes a few seconds for a person to make an assessment of a company by the upkeep of the exterior of the building. Make sure those first few seconds are pleasant ones. 

Boost Employee Morale 

Your employees are the heart of your business. They want to work in a space that is well maintained and career for. By regularly painting your business exterior, you are creating a culture of caring for your employees and your valued team members. You would be amazed at how transformative a paint project can be for a business as well as employee morale. 

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