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Why Your Business Needs a Fresh Coat of Paint

May 16, 2017

When clients pull up to your store or office, what type of environment are they experiencing? Is your building pleasing to the eye? Is it clean, bright and fresh? Customers, clients and employees are partial to friendly looking, well-kept, and visually appealing businesses. A fresh coat of paint for the interior or exterior of your businesses can be a whole lot more than routine maintenance, it can actually add value to your business, increase productivity, add curb appeal and potentially attract new customers!


  1. Curb Appeal – No one wants to have their company be seen as dingy or dirty, but sometimes after years of neglect paint can chip, peel and become discolored. A new coat of paint can bring new life to an exterior that needs attention. Maintaining a picture perfect exterior can greatly increase the attention given to your building, which in turn can attract new clients.
  2. Increased Morale – There are countless studies that suggest a clean, bright and well-maintained work environment is directly correlated to employee morale, productivity and retention. Whether you decide to paint the exterior, interior or both, your office space will look new and fresh. Employees that are feeling positive work harder for you and make a more positive impact on clients.
  3. Brand Awareness – In the world of marketing, color has long been associated with brands. If your office still has white walls and no personality, maybe it is time to consider painting as a way of branding your product or service. The right color palette can influence human emotions and make them have positive associations with your brand name.
  4. Aesthetics and Trends – No one wants their business to look old, or outdated. Create a mood conducive to your brand that is in alignment with current trends. For example, have you ever notice that tech companies tend to use bold colors and edgy designs to appear innovative? Spas tend to choose soothing colors to encourage relaxation. Clients notice when things are worn or need updating so making painting your business a top priority.


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